It's show time: When, where to watch Apple's March event
On March 25, Apple's CEO Tim Cook will take the stage at the Steve Jobs Theater to expand the company's services side of the business. He is expected to shine a light on two new products - a content streaming platform and a news subscription - ushering a completely new era for the Cupertino giant. Here's how you can watch the highly-anticipated event.
Apple's push to establish as a digital service leader
Apple has been dominating as a leading hardware player, but the sale of iPhones, its key product, has plummeted over the years. The services, on the other side, have grown, with revenue touching $11 billion in the holiday quarter, 19% up from the last year. Now, Apple wants to build on this growth with a dedicated Netflix competitor and a way to explore news.
When and where to watch the event
The event will be taking place in the US, and Apple's Indian fans can watch the event's proceedings live at 10:30 pm (local time) on Monday. The show will be live streamed on Apple's website, and iOS and MacOS users can watch it on the Safari browser. Meanwhile, those using Windows 10 can stream the event on Edge, Firefox, or Google Chrome.
Apple wants all attention on services
Apple has been planning a content streaming service for years and wants all the eyes on the event. This is why it launched new hardware products, iPads, iMacs, and AirPods, separately, earlier this week. It is also worth noting that this will be the company's third event at Steve Jobs Theater, which has so far been used for the launch of iPhones.
Video service could tie to TV app
Though many details, including Apple's pricing, still remain unclear, the video service is expected to work with its TV app, offering a range of movies, shows, and originals. The company is spending $1 billion on originals, but most probably, they won't debut until later this year. The service will also host documentaries and shows from producers like Damien Chazelle, M. Night Shyamalan, and Oprah.
Finally, there will be the 'Netflix for News'
Apple is also expected to unveil a one-stop shop where users can pay a single fee for the subscription of different newspapers and magazines, and a consumer credit card that will be co-branded with Goldman Sachs.
