WhatsApp launches new 'Channels' feature to broadcast messages
WhatsApp, the world's most popular instant messaging platform, has introduced a new way of messaging on the app. Dubbed 'Channels,' it is a broadcast-based service. Unlike the typical interpersonal conversations on WhatsApp, Channels are meant for one-to-many conversations. With Channels, the company aims to build the "most private broadcasting service available," it said in a blog post.
Channel messages will appear in the 'Updates' tab
WhatsApp Channels is a one-way broadcast tool. Admins of Channels will be able to send texts, photos, videos, stickers, and polls. However, due to the one-way nature, users won't be able to reply to those messages. WhatsApp has added a new 'Updates' tab for Channels. Users will be able to see messages from Channels and Status in the new tab.
Users can join Channels via direct links or searchable directory
Users can join WhatsApp Channels using direct links sent via chats, emails, or online posts. The company is also building a "searchable directory" to find different channels for hobbies, sports teams, local officials, and more. With the new directory, users will be able to search the Channel of their liking. They can join it by clicking the 'plus' sign next to the Channel's name.
WhatsApp will store only 30 days of Channel history
According to WhatsApp, privacy is key to the Channel experience. For starters, the profile photo and phone number of Channel admins will not be shared with followers. Similarly, admins won't see followers' phone numbers. Also, no one will see who they follow. Additionally, the app will store only 30 days of Channel history. Admins will have the option to block screenshots and forwards too.
Channels are not end-to-end encrypted
WhatsApp Channels, however, are not end-to-end encrypted. "The aim of Channels is to reach a wide audience," WhatsApp said. The company is exploring the option of making some Channels like that of NGOs or health organizations end-to-end encrypted over time. It will also add an option to empower admins to determine who can follow their Channel and whether it should be discoverable.
WhatsApp is exploring ideas to monetize Channels
WhatsApp has plans to monetize Channels. The company is exploring the idea of introducing payment services for businesses in Channels. Businesses will also have the ability to promote their Channels in the directory in the future.
WhatsApp Channels is available in Singapore and Columbia
WhatsApp Channels is starting small. The company is launching the feature in Singapore and Columbia. "Leading global voices and select organizations" in the two countries are on board. Some high-profile international partners, including International Rescue Committee (IRC), World Health Organization (WHO), and FC Barcelona, have joined Channels. Over the coming months, the feature will be expanded to more countries.
