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Twitter's rebranding transition complete: X.com is now official domain name
Rebranding started last year in August

Twitter's rebranding transition complete: X.com is now official domain name

May 17, 2024
01:59 pm

What's the story

Twitter has undergone a significant rebranding, officially adopting X.com for all its core systems. Numerous elements of X such as its official account, mobile apps, and the "X Premium" (formerly known as Blue) subscription, transitioned to the updated branding some time back. However, the platform's URLs have persisted as twitter.com ever since Elon Musk formally initiated the transition to X. Now, users typing twitter.com into their web browsers will be redirected to X.com.

Twitter Post

Musk confirms the transition to X.com

Transition phase

The shift began last year

The transition from Twitter to X started in August of the previous year. Some users were even able to copy x.com links directly from within the newly branded X's iOS app. However, this transition has not been without its challenges. Cybersecurity expert Brian Krebs highlighted last month that phishing attacks have exploited the somewhat clumsy transition process.

Information

Musk envisions X as an 'everything app'

Musk's association with the x.com URL dates back to 1999 when he launched a business under this name, which later merged with what would become PayPal. For this new iteration of the company, Musk envisions X.com becoming an "everything app" akin to WeChat.