Twitch launches TikTok-inspired discovery feed for users: How it works
Twitch, the well-known live-streaming platform, has officially introduced a TikTok-inspired discovery feed for all its users. This new feature is available as a tab within the Twitch iOS and Android apps. It enables users to browse short-form content and discover new streamers. The company's official X account posted, "The discovery feed is finally here: the quickest way to find content you love on Twitch."
Twitch's response to TikTok's popularity
Twitch's decision to launch a discovery feed, mirrors similar strategies adopted by other popular apps such as Instagram, YouTube, Snapchat, Uber Eats, and LinkedIn. These platforms have also introduced their own short-form video feeds in response to the growing popularity of TikTok. The official roll-out of this feature follows preliminary testing that began in August 2023.
A closer look at the features
The discovery feed on Twitch is divided into two sections: a live feed and a clips feed. The live feed showcases livestreams from both followed streamers and those recommended by Twitch. Conversely, the clips feed highlights top moments from various streamers across the platform, allowing users to discover new content even when the streamers are offline. This feature is particularly designed for users with limited time, offering bite-sized content for quick viewing.
Enhanced user experience with personalization
To improve user experience and personalization, Twitch has introduced thumbs-up and thumbs-down buttons on a livestream or clip. These buttons allow users to express their content preferences. This innovative feature was launched in response to requests from Twitch streamers, for more tools to connect with new audiences. It provides an opportunity for small and medium-sized streamers to expand their audience reach, beyond self-promotion or collaborations with other streamers.
Eligibility and content guidelines
Twitch has clarified that all livestreams and clips that adhere to the platform's content guidelines, are automatically eligible for inclusion in the discovery feed. However, streamers cannot directly upload their content to the feed. Instead, Twitch urges them to create and feature clips of their content for the chance to be included in the discovery feed. This approach ensures a wide variety of content is available for users to explore on the platform.
