Tinder rolls out dating safety guide in 4 Indian languages
What's the story
In a bid to mark Safer Internet Day, popular dating app Tinder has launched its Dating Safety Guide in four Indian languages - Hindi, Marathi, Kannada, and Bengali.
The move is aimed at making the guide more accessible to a larger audience across India.
Previously, the guide was only available in English but has now been translated into these regional languages for wider reach.
Partnership
Tinder collaborates with CSR for safety guide
Tinder has partnered with the Centre for Social Research (CSR), a non-profit organization that promotes safety and gender equality.
The newly translated guide aims to educate users about safe online and offline dating practices.
It offers valuable advice on spotting possible dangers, knowing consent, and using safety features like Photo Verification, Unmatch, and Block Contacts.
User concerns
Survey reveals safety concerns among Indian users
A Tinder survey found that safety is a major concern for Indians when meeting a match.
About 37% of users said they would prefer video calling their match before going on an in-person date.
This multilingual guide is part of Tinder's plan to address these concerns and make more people feel safe and confident while using the app.
Promotion strategy
Promoting safety guide through in-app messages
Throughout February 2025, Tinder will be promoting the safety guide to its Indian users through in-app messages.
These messages will offer safety tips and a link to the full guide, educating and empowering users about safe dating practices.
The move comes as part of Tinder's broader commitment toward enhancing user safety on its platform.
Expert views
Tinder's commitment to safer dating
Ranjana Kumari, Director of CSR, thinks the guide will especially help women by instilling confidence in them for online dating.
Yoel Roth, Tinder's Vice President of Trust & Safety, also reiterated the firm's commitment to making dating safer for everyone.
"At Match Group, we're committed to making dating safer for millions of people worldwide," Roth said while emphasizing the significance of Safer Internet Day and their partnership with CSR.