Tinder introduces Picks to find you matches with common interests
Tinder is testing a new feature called "Tinder Picks" that aims at helping users find more matches based on common interests. It provides users with a list of select people they'll most probably match with instead of letting them swipe endlessly to randomly discover people with same interests. The feature picks information like education, job type, and hobbies from profiles and groups people accordingly.
Get a curated list of people with the same interests
For example, Tinder Picks can put people who either work in a restaurant or went to a culinary school in the group "foodie." Now, the feature considers mutual interests along with users' swiping behavior to present them with the top Picks of the day. You can see your daily Picks by going to the Discovery screen and tapping the diamond on the top.
Tinder Picks only available to subscribers of Tinder Gold
However, Picks will only be available to Tinder Gold users, which is a premium offering by the dating app that includes advanced features like Passport, Rewind, and Unlimited Likes. So while everyone can reportedly see their Picks, only Tinder Gold users can take action on those profiles like swiping or Super Liking. This is another way to push users to upgrade to Tinder Gold.
Tinder Gold launched in August 2017
Tinder Gold uses dynamic pricing, so when you upgrade, it will differ for different people based on region, length of subscription, recent in-app promotions, and age. According to Tinder, during the first month of Tinder Gold, subscribers saw a 60% increase in matches.
Tinder wants to evaluate user response before launching the feature
Your Picks will refresh every 24 hours, but you can also buy more Picks, which will be sold in packs of 10, 20, and 30. The feature works with Passport, so you can get a curated list of Picks from other cities as well. Tinder Picks is live on iOS in the UK, Germany, Brazil, France, Canada, Turkey, Mexico, Sweden, Russia, and the Netherlands.
Tinder takes on Coffee Meets Bagel with Picks
Picks might be Tinder's effort to rival dating app Coffee Meets Bagel, which just raised $12 million. The premise of Coffee Meets Bagel too is to offer users an alternative to endless swiping by presenting a curated selection of potential matches.
