TikTok eyes AI-powered virtual influencers for brand campaigns
TikTok, the popular short video platform known for empowering creators, is reportedly exploring a new advertising avenue driven by artificial intelligence. The company has begun discussions with advertisers about this innovative feature. This move could mark a significant shift in influencer marketing, allowing brands to engage with digital avatars instead of real individuals to promote their products or services on the popular social media platform.
AI tool to generate video ads and influencers
The AI-based tool, currently under development, is designed to create a script for a video ad from a prompt provided by the advertiser. Additionally, it will generate an AI-created influencer to feature in the video. The tool is still subject to modifications as it continues its development process. The details were reported by The Information, citing an advertiser who had been briefed on the tool's plans.
TikTok Shop merchants to benefit from AI tool
Not only advertisers but also TikTok Shop merchants could benefit from this AI influencer tool. The tool could be used to enhance their product promotions, according to two people briefed on the concept by TikTok personnel. This new development indicates a potential expansion of the use of AI in advertising and promotion on the platform.
