TikTok will reward creators who produce search-friendly content
TikTok is rolling out a fresh monetization scheme, called Creator Rewards, aimed at encouraging creators to produce content with high search relevance. Creators earning income on the platform will now receive money partly based on the relevance of their content. TikTok refers to it as "search value," one of four key factors influencing creator payouts. To support this, the company has devised a tool called Creator Search Insights that assists creators in pinpointing trending searches and shaping their content accordingly.
Creator Search Insights customizes content
TikTok's innovative tool, Creator Search Insights, offers creators both personalized and broad data to aid them in crafting content that aligns with trending searches. Utilizing this tool allows creators to "source inspiration for their content, tailor their creative strategies to meet audience interests, and create content that people want to see more of," as per the company. This method mirrors search engine optimization (SEO), where publishers generate content based on popular search terms.
Tactical move toward business objectives
TikTok's focus on search query-related content represents a tactical move to motivate creators to generate videos that fulfill business objectives. The platform aims to deliver relevant videos for every search query, enhancing the user experience and potentially diminishing the need for users to switch apps for information. This advancement also highlights TikTok's serious contemplation of its role as a search engine, posing a potential challenge to traditional platforms like Google and Bing.
TikTok's evolution in creator monetization approach
Besides search relevance, TikTok's updated creator monetization scheme also takes into account innovation, play duration, and audience engagement when calculating creator earnings. This marks a significant departure from the initial $1 billion creator fund, with an increased focus on videos exceeding one minute in length. The modification signifies TikTok's dedication to rewarding creators for generating high-quality content that resonates with its user base and aligns with trending searches.
