TikTok launches AI avatars and dubbing tool to revolutionize ads
What's the story
TikTok, the widely-used social media platform, has unveiled its latest features: AI-generated avatars and an "AI Dubbing" tool.
These innovations are designed to assist content creators and brands in broadening their global impact.
The new facilities are part of 'TikTok Symphony,' an advertisement solution suite powered by generative AI, which was launched in May.
The primary aim is to add a personal touch to branded content and ads, while also breaking down language barriers.
Functioning
Custom Avatars: A new way for creators and brands
The newly introduced "Custom Avatars" on TikTok are designed to symbolize a creator or a brand spokesperson.
Creators have the option to scale their likeness and create multilingual avatars for wider reach and brand collaborations.
Brands can also develop avatars via their spokesperson or a creator they have partnered with, to localize their global campaigns.
Usage
Stock Avatars are pre-built for commercial use
In addition to custom avatars, TikTok is also rolling out "Stock Avatars."
These are pre-built avatars made using paid actors who are licensed for commercial use.
The avatars are made with actors from a range of backgrounds, nationalities, as well as languages.
The main idea behind these avatars is to provide businesses with a way to add a human touch to their content. This move is expected to enhance the relatability and engagement of the content.
Translation feature
AI Dubbing tool: Breaking language barriers
The AI Dubbing tool on TikTok will enable creators as well as brands to translate their content into 10 languages.
These include English, Korean, Japanese, and Spanish.
The tool can automatically identify the language in a video, and then transcribe and translate the content, to make a dubbed clip in the preferred language.