TCL ventures into original film production with an AI-crafted romance
TCL, a tech company primarily known for its television hardware, is set to debut its first original film on TCLtv+ this summer. The movie, titled Next Stop Paris, is being touted as the first AI-driven romantic narrative. The production process combines generative AI technology and human creativity, with writers and actors contributing through motion capture and voice performances. The film project involved artists from the US, Canada, the UK, and Poland.
A unique tale of love and adventure
Next Stop Paris narrates the story of a young woman who embarks on her honeymoon to Paris alone, after her fiance elopes with a wedding guest. Her journey takes an unexpected twist when she meets a stranger on her train ride, and they decide to explore the enchanting city together. This unique plot forms the basis of TCL's AI-driven romantic movie.
Mixed reactions to TCL's AI-driven film trailer
The initial trailer for Next Stop Paris has received mixed reviews. Critics have noted that the characters' appearances vary throughout the trailer, ranging from moderately realistic to hyperrealistic styles. They also pointed out a lack of emotional depth, barely noticeable lip-syncing, and unnatural movements in the AI-generated characters. Despite the lackluster response, Chris Regina, TCL's Chief Content Officer, has expressed his excitement about this venture into original programming, highlighting that AI-generated content signifies a new era for TCL.
Catering to rom-com fans and advertisers
Regina acknowledged a segment of the audience who miss theatrical rom-coms in the current market. He described films like Next Stop Paris as comforting indulgences that viewers can enjoy while relaxing in front of their smart TVs. To cater to this demand, TCL is planning to make its original content shoppable and use AI-created characters as brand representatives and influencers for advertisers.
