Sony unveils its own blockchain network 'Soneium'
Sony has announced the creation of its own blockchain network, Soneium. The layer-2 network is being made atop Ethereum and in a collaborative effort with Startale Labs, the team responsible for the Astar Network. To manage the development and implementation of Soneium, Sony has formed a new entity known as Sony Block Solutions Labs (Sony BSL). This unit represents a joint venture between Sony and Startale.
Aim to bridge Web3 technologies with existing services
The primary goal of Soneium is to integrate blockchain and Web3 technologies with existing Web3 internet services. According to a blog post on the official Soneium website, the network is being designed based on the principles of 'open internet.' This approach aims to foster a decentralized environment for various sectors including entertainment, gaming, and finance among others.
Sony BSL leadership and future plans for Soneium
Jun Watanabe has been appointed as the chairman of Sony BSL, with Sota Watanabe serving as the Director of Sony's Web3-focused division. "We think the development of a comprehensive Web3 solution based on blockchain is very significant to the Sony Group," said Sota Watanabe. He further stated that they will strive to develop diverse businesses and new use cases exclusive to Web3.
Strategy to expand blockchain technology
Sony plans to utilize its distribution channels across multiple industries and existing user base, to introduce more people to blockchain technology. The Soneium blog post revealed that Sony will not only support existing blockchain applications but also explore new services related to Sony Group businesses. These initiatives aim to attract individuals unfamiliar with Web3 services and enhance creativity and fan community engagement through Web3 technology.
Long-term goals and upcoming testnet launch
In the long term, Sony aims to gain a deeper understanding of protecting creators' rights and exploring ways to return profits to support them through this blockchain initiative. The company plans to launch the Soneium testnet soon with Op Stack, an open-source modular framework that aids developers in testing emerging blockchain networks. "After we successfully launch the testnet, we plan to join Optimism's Superchain to expand our ecosystem," stated the blog post on Soneium's official website.
Soneium wants to make blockchain technology more accessible
Sony ventured into Web3 in 2023
In 2023, Sony ventured into Web3 by partnering with Astar Network to establish a Web3 incubation hub. Last month, Sony proposed restarting operations at the Japanese crypto firm WhaleFin, which it had previously acquired. Recently, Sony Bank launched an NFT app called 'Connect,' enabling customers to manage, trade, and collect digital collectibles via their phones.
