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Snap introduces watermarks for images generated using its AI tools
The watermark will become visible once the image is saved

Snap introduces watermarks for images generated using its AI tools

Apr 17, 2024
04:21 pm

What's the story

Snap, a prominent social media company, has announced plans to integrate watermarks into images created with its AI-driven tools. The watermark will be a small ghost accompanied by a sparkle icon, signifying that the image is AI-generated. This unique mark will become visible once the image is saved or exported to the user's camera roll.

Policy clarification

Snap's stance on watermark removal

Snap has stated on its support page that any attempts to remove the 'Ghost with sparkles' watermark will be considered a violation of its terms. The specific method Snap will use to detect the removal of these watermarks is yet to be disclosed. The company is anticipated to release more details regarding this issue in the near future.

Industry trend

Snap follows tech giants in AI image marking

Snap's decision to watermark AI-generated images aligns with similar measures taken by tech giants like Microsoft, Meta, and Google. These companies have also begun marking images created with their AI tools. Currently, Snap provides its users the ability to create or modify AI-generated images using Snap AI for premium users and a feature named Dreams for selfies.

AI ethics

Snap's commitment to AI safety and transparency

Snap has expressed its commitment to safety and transparency in relation to AI through a blog post. The company uses visual markers like a sparkling logo for gen-AI powered features such as Lenses. Additionally, Snap has introduced context cards for AI-generated images from tools like Dream selfies, aiming to enhance user understanding of these features.