Selling on Instagram? Tag and get on in few clicks
What's the story
Instagram's "Shopping Tags" feature lets businesses transform their posts into mini storefronts!
This guide offers a step-by-step tutorial for Android users on how to set up and use Shopping Tags in their Instagram posts, stories, and reels.
By implementing these easy-to-follow steps, businesses can increase customer interaction and drive sales by directly linking products within their content.
Eligibility and setup
Setting up your shop on Instagram
To get started with Instagram shopping, first ensure your account meets the eligibility requirements. It needs to be a business account connected to Facebook Business Manager and you should sell physical goods.
Connect your product catalog from Facebook by going to Instagram settings, selecting "Business," then "Instagram Shopping."
Apply for review, which usually takes a few days. Once approved, you'll see "Shopping" in settings, indicating you're ready for product tagging.
Tagging products in feed posts
Making your posts shoppable
To tag products in feed posts, open Instagram and tap the plus icon.
Select a photo or video, then tap "Next" and "Tag Products."
Tap the photo to add a product from your catalog. After tagging, press "Done," add captions or locations, and share.
This turns posts into direct points of purchase or product discovery.
Tagging products beyond feed posts
Expanding your reach with Stories and Reels
For stories, swipe left and select a photo or video. Tap the sticker icon, choose "Product," and pick from your catalog. Place the sticker and share.
For reels, create or upload a reel, tap "Tag Products," add the items that are featured in your reel, and share it with effects or captions.
These features allow businesses to highlight products across formats with direct shopping links.
Maximizing engagement through strategic tagging
Enhancing post effectiveness with best practices
To maximize the use of Shopping Tags:
- Employ crisp, high-quality photos that highlight the products.
- Position tags accurately to enable seamless shopping without ambiguity.
- Restrict tags/post to keep things simple and engaging for users.
Adhering to these best practices while monitoring post performance through Instagram Insights can greatly enhance customer engagement with your shoppable content.