Why wait in queue? Get iPhone 16 delivered in 10-minutes!
While large crowds gather at Apple stores to buy the new iPhone 16 series, quick commerce platforms like Blinkit are promising ultra-fast delivery for these devices at your doorstep. Albinder Dhindsa, CEO of Blinkit, has announced on X that you can get the new iPhone 16 series within 10 minutes. This development poses a significant challenge to traditional e-commerce giants like Amazon and Flipkart, which are usually taking one to two days for similar deliveries.
Partnership with Unicorn Stores
To facilitate the swift delivery of the latest iPhones, Blinkit has partnered with Unicorn Stores, an authorized Apple reseller. This collaboration aims to initially serve customers in major cities including Delhi NCR, Mumbai, Pune, and Bengaluru. Dhindsa reveals that they have teamed up with Unicorn for the third consecutive year to deliver iPhones on launch day.
Service initially available in limited regions
Additional benefits and overwhelming demand for new iPhones
Unicorn Stores is offering additional discounts and EMI options to certain credit card holders, making the purchase of premium smartphones more affordable. BlinkIt users can avail a cashback of ₹5,000 on iPhone 16 and iPhone 16 Plus using ICICI Bank, Kotak Mahindra, and SBI credit cards. Dhindsa highlighted the high demand for new iPhones, stating that they began deliveries at 8:00am and were set to cross the 300 mark within couple of hours.
Possibly 300+ orders on Blinkit so far
Quick commerce platforms challenge traditional e-commerce model
The rise of quick commerce platforms like Blinkit, BigBasket, and Zepto, which promise delivery within 10 to 20 minutes, is disrupting the traditional e-commerce model. These platforms operate on a hyperlocal delivery model from warehouses or dark stores located close to customers. This allows them to fulfill orders much faster than conventional logistics chains used by traditional e-commerce sites.
Lightning-fast delivery: A game-changer in e-commerce
The speed of delivery is becoming a key differentiator that could sway customer preferences toward platforms like Blinkit, particularly for high-demand products like the iPhone 16. This shift reflects changing consumer preferences, with urban buyers valuing speed and convenience more than ever before. Quick commerce platforms are meeting this demand by offering instant delivery options for popular products.
