Paytm app now offers AI search with Perplexity partnership
What's the story
Indian fintech giant Paytm has announced its partnership with artificial intelligence (AI) start-up Perplexity.
The two companies will work together to bring AI-driven search capabilities into the Paytm app.
The move, as part of the company's strategy, will provide users with AI-based insights to enhance financial literacy and accessibility.
The new features will let users ask everyday questions, explore topics in their local language, and make informed financial decisions.
AI transformation
Paytm CEO on the impact of AI in decision-making
Vijay Shekhar Sharma, founder and CEO of Paytm, emphasized the transformative role of AI in accessing information and making decisions.
He said that with their partnership with Perplexity, they want to bring the benefits of AI to millions of Indian consumers.
The idea is to simplify knowledge acquisition and financial services for a more user-friendly experience.
Future vision
Perplexity CEO views partnership as a step toward AI-enhanced future
Aravind Srinivas, the Indian-origin CEO and co-founder of Perplexity, expressed his excitement over partnering with Paytm.
He believes their AI-driven search technology will provide real-time, reliable answers to millions of users.
Srinivas sees this collaboration as a stride toward an AI-enhanced future where everyday interactions and digital experiences are improved for everyone.