OpenAI, Adobe, Microsoft want all companies to label AI-generated content
What's the story
OpenAI, Adobe, and Microsoft have expressed their support for a California bill that mandates the labeling of AI-generated content. The proposed legislation, known as AB 3211, is set to undergo a final vote this week. This bill necessitates the inclusion of watermarks in the metadata of AI-created images, videos and audio clips. It also requires large online platforms to clearly label such content for easy understanding by users.
Industry involvement
Tech giants' role in content provenance
The three tech giants, Adobe, OpenAI, and Microsoft, are part of the Coalition for Content Provenance and Authenticity (C2PA). This group has been instrumental in developing the C2PA metadata standard, a widely accepted method for identifying AI-generated content. Their involvement underscores their commitment to ensuring transparency and authenticity in the rapidly evolving field of artificial intelligence.
U-turn
Initial opposition and subsequent support
In April, a trade group representing Microsoft, Adobe, and other major software manufacturers had expressed their opposition to AB 3211. They described the bill as "unworkable" and "overly burdensome" in a letter to California lawmakers. However, recent amendments to the legislation have led these companies to change their stance, and offer their support for the revised bill.