OnePlus dominates India's premium smartphone segment at 48% market share
According to a report by research firm IDC, Chinese smartphone maker OnePlus captured 48% market share in India's premium smartphone segment in Q4 2017. The overall Indian premium Android smartphone segment is defined by devices costing over $400 or roughly Rs. 25,900. Here is more from IDC's latest Quarterly Mobile Phone Tracker Q4 2017 report.
OnePlus Indian market grows by 1,116% in 2017
Continuing with its pattern of strategic growth, OnePlus's overall market share in 2017 increased by a staggering 1,116% in the premium smartphone segment. During the last year, it was consistently ahead of big smartphone players like Apple and Samsung, at least in the Indian market. This is partly due to its strengthened and robust performance in the online smartphone market.
India's overall premium smartphone segment grew by 97%
The IDC data also stated that the premium Android smartphone segment in India outperformed the overall smartphone segment with a Year-on-Year (YoY) growth of 97%. Currently, their individual market share stands at 54% and 14%, respectively. Further, the Indian premium smartphone segment was the second fastest growing segment in 2017 with over 20% YoY growth. This was mostly driven by OnePlus and Apple.
OnePlus to continue with its online-first business model
Vikas Agarwal, General Manager, OnePlus said, "It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just 3 years of entering the Indian market. It is a great validation of our user-focused approach and online first business model."
