Apple's next-gen Vision Pro headset postponed to 2026
Apple's next-generation Vision Pro headset will not be released anytime before late 2026, according to reports. This delay is attributed to a weaker demand for the product than initially expected. Despite this setback, the future outlook for Apple's Vision range of products remains positive. Precise sales data for the Vision Pro is hard to come by since Apple stopped reporting unit sales in 2018.
Vision Pro is a niche product
Retailing at over $3,500, the Vision Pro is targeted toward a specific audience in limited regions, making it a niche product. The initial sales appear to be driven more by curiosity than necessity, limiting its appeal primarily to tech enthusiasts and early adopters. Despite its high price tag, the Vision Pro is seen as a stepping stone toward more affordable future VR headsets from the Cupertino-based tech giant.
Apple's future plans for lightweight AR glasses
Apple's investment in the Vision Pro signifies a strategic move toward the future of spatial computing. Despite lower than expected immediate sales and demand, the ultimate success of this product category depends on its evolution over time. Looking ahead, Apple plans to develop lightweight AR glasses suitable for everyday use, aiming to provide a seamless and unobtrusive wearable technology experience.
