Easy hacks to help you boost your Instagram presence
With Instagram building credibility as the frontrunner among media-sharing apps, users are increasingly trying to find ways to step up their game. A recent study by the University of Missouri has broken down audience preferences and factors that can impact engagement on the popular social media platform. Read on to know how you can benefit from the findings.
What attracts viewers more?
According to the study, most people use Instagram as a means of escape from their daily lives. It found that its sample user base could be categorized in three groups: feature lovers, optimists and news hounds. It concluded that social news and entertainment are the biggest pullers on the platform. Hence, inspiring/positive and funny images, and those of adventure/travel work the most on Instagram.
Simple and clean images get better response
Though people do not prefer Instagram for consuming serious, political and controversial news, researchers say that if presented in an aesthetically pleasing and empowering way, such posts can get greater engagement. Claiming that people like simple and clean photos, the study recommends news organizations to use images that are friendly to the eye for better results.
How can you enhance engagement?
According to the research, the following hacks can help maximize your post's visibility and responses: People: The fewer the people, the better it is. Also, images that show visible facial features draw greater engagement. Watermarks/Stamps: A big no. Don't use them. Landmarks: Photos of exotic, unfamiliar places work best. Familiar, recognizable landmarks are too banal to inspire reaction.
