Why MKBHD's wallpaper app 'Panels' is facing backlash from users
What's the story
Marques Brownlee, popularly known as MKBHD, recently introduced his new wallpaper app called Panels. The announcement was made during his review of the latest iPhone 16 and 16 Pro models. However, since its launch, the app has been met with significant criticism from users who have expressed their dissatisfaction with its user experience, AI-made wallpapers, and pricing model.
Ad issues
Complaints about ad viewing requirement
One of the main issues users have with Panels, is its requirement to view two advertisements before unlocking a standard quality (SD) wallpaper. This has led to some users comparing the downloaded wallpapers to images taken directly from Google. Furthermore, if users want access to full-resolution or 4K wallpapers, they are required to pay an annual subscription fee of $50 (around ₹4,180).
Twitter Post
Netizens not thrilled about the price
$50/yr for WALLPAPERS?! And not a single high-res wallpaper downloadable for free with ads? Love team MKBHD and all, but that’s crazy.
— Nevan (@NevInsights) September 24, 2024
Cost comparison
Subscription cost compared to other apps
The subscription cost for Panels is significantly higher than that of other wallpaper apps like Zedge and Backdrops, which offer one-time purchase options and lower monthly plans. In India, the pricing is either ₹999/month or a discounted ₹1,999/year. This has led to further dissatisfaction among users who find the pricing model unreasonable for a wallpaper app.
Privacy concerns
Use of AI-generated wallpapers and tracking permissions
Another point of contention is the app's use of AI-generated wallpapers. Brownlee confirmed that artists have the option to incorporate AI in their creations, leading some users to question why they should pay for someone else's AI creations. Additionally, the app requests permission "to track your activity across other companies and websites" on iOS, raising privacy concerns among users.
Repackaging claims
Panels is a repackaged version of an old app
Further criticism has arisen from claims that Panels is simply a repackaged version of an old wallpaper app launched in 2021. AppleLeaker, an X user, pointed out this fact and criticized Brownlee for taking a 50% commission on wallpaper sales from artists while also tracking users for ads. These issues have contributed to the overall negative reception of the app among users.