Microsoft revamps web-based app installation process for its store
What's the story
Microsoft is introducing a more streamlined version of the Microsoft Store, to simplify the web-based installation of Windows Store apps.
The new system operates like a standard executable for app installation, making it easier for users to find and install apps online.
Previously, users had to launch the Microsoft Store and a mini window to download apps, but now they can download a standalone installer from the online version of the store.
Efficiency
New approach simplifies app installation to two clicks
The new approach eliminates the need to click install (on the web), permit Chrome or Edge to open the Microsoft Store, and then re-click Install.
Instead, users will download a lightweight installer they can launch to install desired apps.
Per Microsoft developer Rudy Huyn, this simplifies the process down to two clicks.
However, tests show that it still requires three clicks: one to download, another to open the installer, and a final click to install in the prompt that appears.
Compatibility
Not all apps support new lightweight installer yet
It's important to note that not all Microsoft Store apps currently support this new lightweight installer.
Tom Warren from The Verge reports that while he was able download packaged versions of GroupMe and Snapchat, attempts to download Discord still redirected him back to the Microsoft Store.
Additionally, these standalone installers do not include the full app installer; which is only downloaded during the installation process.
Results
Microsoft reports increased installations and app launches
Over a period of five months, Microsoft has been testing this new method and has reported an average 12% increase in installations, and a 54% increase in app launches post-installation.
This promising result for developers keen on getting Windows users to install and use their apps, has prompted Microsoft to extend this experiment to "more products and markets," as stated by Huyn.