NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Narendra Modi
    Amit Shah
    Box Office Collection
    Bharatiya Janata Party (BJP)
    OTT releases
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout

    India
    Business
    World
    Politics
    Sports
    Technology
    Entertainment
    Auto
    Lifestyle
    Inspirational
    Career
    Bengaluru
    Delhi
    Mumbai

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
    Home / News / Technology News / Microsoft Bing is mimicking Google's interface to retain users
    Next Article
    Microsoft Bing is mimicking Google's interface to retain users
    This trick is only for the term 'Google'

    Microsoft Bing is mimicking Google's interface to retain users

    By Dwaipayan Roy
    Jan 06, 2025
    08:46 pm

    What's the story

    Microsoft has a new trick up its sleeve to promote its search engine, Bing.

    When you search for 'Google' on Bing, without logging into a Microsoft account, you get a page that looks eerily similar to Google's interface.

    The trick is specifically tailored for this search term, as other searches still show the regular Bing results.

    Interface details

    Bing's Google-like interface: A closer look

    The Bing page that imitates Google features a search bar, a Google Doodle-like image, and small text below the search bar.

    To make the illusion even better, Microsoft has even programmed the page to scroll down a bit automatically, hiding its own Bing search bar that usually appears on top of search results.

    User retention

    Strategy targets new PC users

    This tweaked interface is likely to be seen by those configuring a new PC and searching for 'Google' using the Microsoft Edge address bar.

    According to 9to5Google, this is a subtle move from Microsoft to push users into sticking with Bing rather than switching to Google.

    The strategy is in line with Microsoft's earlier attempts to convince users to pick Bing or Edge over Google and Chrome.

    Previous strategies

    Microsoft's past tactics to promote Bing and Edge

    In the past, Microsoft had modified Chrome download sites, injected pop-up ads into Google Chrome on Windows, embedded polls into Chrome download pages, and also used malware-like popups to convince users to ditch Google.

    These aggressive tactics underline Microsoft's continued efforts to take on Google in the search engine and web browser markets.

    Facebook
    Whatsapp
    Twitter
    Linkedin
    Related News
    Latest
    Bing
    Google
    Google Chrome
    Microsoft

    Latest

    PCB shifts PSL to UAE amid rising India-Pakistan tensions Pakistan Super League
    Who is representing India at Miss World this year?  Miss India
    Manchester United to face Tottenham in Europa League final: Stats Manchester United
    Who's got the biggest net worth on 'Battleground'?  Asim Riaz

    Bing

    Bing pushed malware when users tried downloading Chrome: Details here Microsoft
    Unlike Google, Mojeek lets you search by 'emotions' Google
    Microsoft launches dedicated tracker for COVID-19 outbreak India
    Hollywood producer Steve Bing dies by suicide at 55 Hollywood

    Google

    Google introduces new Trillium chip to challenge NVIDIA's AI dominance NVIDIA
    Google's AI Overviews to start handling your math, coding queries Artificial Intelligence and Machine Learning
    Google Gemini's new tool can perform in-depth research for you Google Gemini
    Australia mandates tech giants to pay publishers for news content Facebook

    Google Chrome

    Arc web browser debuts on Windows, challenging Chrome and Edge Microsoft Windows
    Want summaries of long-winded LinkedIn posts? Use this Chrome extension LinkedIn
    Want to turn off Google's dark mode? Follow these steps Google
    Centre warns of high-risk vulnerabilities in Google Chrome, Apple iTunes Apple

    Microsoft

    Microsoft's new Xbox chatbot can quickly resolve your gaming issues Xbox
    Microsoft's 41-year-old Notepad is getting AI features Artificial Intelligence and Machine Learning
    Microsoft is killing your favorite Windows 11 apps: Here's why Windows 11
    Want to know everything about Earth? Ask NASA's AI chatbot NASA
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2025