Meta to launch 6 wearable AI devices this year
What's the story
Meta is gearing up to take a big leap in the artificial intelligence (AI) space this year.
A leaked internal memo from Andrew Bosworth, head of Meta's Reality Labs, has revealed plans to launch at least six new AI wearables in 2025.
The ambitious move fits CEO Mark Zuckerberg's previously stated goal of selling millions and eventually billions of AI glasses.
Strategic reveal
Leaked memo reveals ambitious plans
The leaked memo, titled "2025: The Year of Greatness," was shared by Business Insider.
In it, Bosworth says that Meta is "pushing our advantage by launching half a dozen more AI-powered wearables."
This message was reportedly sent to staff members in November last year.
However, Bosworth also stressed the need for the company to "drive sales, retention, and engagement across the board but especially in MR (mixed reality)."
Unprecedented release
Record-breaking hardware launch
The planned release of six new AI wearables in a single calendar year will shatter Meta's previous hardware records.
This comes after the company recently launched an updated version of its Ray-Ban Meta glasses and the Meta Quest 3S.
Speaking during a fourth-quarter earnings call, Zuckerberg hinted at "third-generation" smart glasses technology, further emphasizing Meta's commitment to making strides in this area.
Speculated partnership
Meta's rumored collaboration and product diversity
Rumors indicate that Meta is already working on a pair of Oakley-branded AR glasses for athletes.
Reportedly, these glasses are being developed with internally-dubbed Hypernova and heads-up display.
Other products from Meta might focus on different glasses styles, similar to the Ray-Ban smart glasses available in varieties like "Wayfarer," "Headliner," and "Skyler," according to Gizmodo.
Metaverse momentum
Meta continues to push for metaverse
Despite seeing user engagement drop from 500,000 to 200,000 in 2022, Meta continues to double down on its metaverse vision, including Horizon Worlds.
Bosworth wrote in the memo that "Horizon Worlds on mobile absolutely has to break out for our long term plans to have a chance."
He added Horizon Worlds could either be "the work of visionaries or a legendary misadventure," highlighting the company's audacity with this effort.