Threads reaches 175 million monthly users in just 12 months
What's the story
Threads, the social networking platform developed by Meta, has achieved a milestone of over 175 million monthly active users within its first year. The announcement was made by Meta's CEO Mark Zuckerberg just two days before the app's one-year anniversary (July 5) Despite this impressive growth, Threads is not expanding as rapidly as it did at its initial launch.
Promotion strategy
Instagram's role in Threads's growth
Instagram has played a significant role in Threads's growth, as per Meta employees. Both apps share the same account system, a feature that is not expected to change. With 175 million monthly users within its first year, Threads has demonstrated considerable potential despite Meta's inconsistent track record with standalone app launches.
Goal
Zuckerberg's optimism about Threads
Zuckerberg has expressed confidence in Threads's future, stating his belief that it could become the company's next billion-user app. To maintain this growth, Meta is reportedly targeting markets where it can gain more market share from X, such as Japan. Despite currently operating at a financial loss, there are plans to monetize Threads through advertising in the upcoming year.
Plans
Monetization and cultural relevance of Threads
The exact monetization plan is yet to be determined, but it's anticipated that Threads could integrate with Instagram's existing ad system. Adam Mosseri, head of Instagram, expressed his hopes for Threads at its launch, "It would be great if it gets really, really big...if it becomes culturally relevant and if it gets hundreds of millions of users."