NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Narendra Modi
    Amit Shah
    Box Office Collection
    Bharatiya Janata Party (BJP)
    OTT releases
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout

    India
    Business
    World
    Politics
    Sports
    Technology
    Entertainment
    Auto
    Lifestyle
    Inspirational
    Career
    Bengaluru
    Delhi
    Mumbai

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
    Home / News / Technology News / Meta cancels celebrity AI chatbot project: What went wrong?
    Summarize
    Next Article
    Meta cancels celebrity AI chatbot project: What went wrong?
    Users found these AI personas strange and unsettling, leading to a lukewarm response

    Meta cancels celebrity AI chatbot project: What went wrong?

    By Mudit Dube
    Aug 02, 2024
    03:36 pm

    What's the story

    Meta has decided to discontinue its artificial intelligence (AI)-powered celebrity chatbots, following a lack of public interest.

    The chatbots, which were launched a year ago and featured AI avatars of celebrities like Tom Brady, Charli D'Amelio, MrBeast, and Paris Hilton, struggled to attract large followings despite the high-profile names involved.

    This decision comes after Meta faced criticism for inaccurate statements made by its AI chatbot about an attempted assassination of former US President Donald Trump.

    Project termination

    Meta's celebrity chatbot project faced public disapproval

    Meta had reportedly paid an unnamed influencer $5 million for a two-year pilot program of the chatbots.

    However, the public and social media users found these AI personas strange and unsettling, leading to a lukewarm response.

    This reaction prompted Meta executives to terminate the project.

    Previously, Meta CEO Mark Zuckerberg had promoted this campaign by paying celebrities millions annually to license their image for a chatbot that would interact with users on Facebook, Instagram, and WhatsApp.

    Follower disparity

    Celebrity AI personas struggled to gain traction

    Despite Zuckerberg's investment, even popular celebrities' AI personas failed to gain significant traction.

    For example, Snoop Dogg's AI character "Dungeon Master" only managed 15,000 followers compared to his real-life Instagram account's 87.5 million followers.

    Kendall Jenner's AI persona "Billie" was slightly more successful with 179,000 followers but still fell short of her real-life Instagram following of 194 million.

    AI studio

    Meta announces new tool for personalized AI chatbots

    Despite the setback with celebrity chatbots, Meta has now announced plans to launch a new tool called AI Studio.

    This tool will enable users to create personalized AI chatbots and allow Instagram creators to use these characters as an extension of themselves.

    The tool will allow creators to use their AI persona to answer questions and engage in chats on their behalf.

    Facebook
    Whatsapp
    Twitter
    Linkedin
    Related News
    Latest
    Facebook
    Instagram
    Kendall Jenner
    Mark Zuckerberg

    Latest

    ₹1.25L crore boost: Ambani, Adani announce massive investments for Northeast Gautam Adani
    Angelo Mathews announces retirement from Test cricket: Details here  Angelo Mathews
    Deep sleeper Norwegian wakes up to 135-meter-long ship in garden  Norway
    Decoding the highest partnerships vs Gujarat Titans in IPL history  Gujarat Titans

    Facebook

    Facebook, Instagram, and Threads face global outage Meta
    Critics miffed as Meta restricts access to content monitoring tool Meta
    AI-generated breastfeeding images used to circumvent Facebook's content moderation policy Artificial Intelligence and Machine Learning
    Meta proposes lower subscription fees for ad-free Facebook, Instagram  Meta

    Instagram

    Unseen photos: Sonakshi Sinha tears up seeing herself in 'sindoor' Sonakshi Sinha
    Meta removes all restrictions on Donald Trump's Facebook, Instagram accounts Donald Trump
    Fitness icon Richard Simmons (76) dies day after celebrating birthday Hollywood
    'Appreciate kindness': Alec Baldwin's first statement post 'Rust' case dismissal Alec Baldwin

    Kendall Jenner

    Pepsi pulls down Kendall Jenner ad over protests New York Post
    With $22 million earnings, Kendall Jenner named 2017's highest-paid model Instagram
    Kim Kardashian was high on ecstasy while making sex tape Paris Hilton
    Happy Birthday Kylie Jenner: Lesser-known facts about her Lady Gaga

    Mark Zuckerberg

    Meta's Threads is heading to fediverse: What changes Meta
    Richest 500 people rebound with $1.5 trillion gain in 2023 Bloomberg Billionaires Index
    Meta plans to build AGI and open it to developers Meta
    'Sorry for everything': Zuckerberg to families at US Senate hearing Meta
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2025