Master pricing on Meesho with these 5 hidden features
What's the story
Popular e-commerce platform Meesho offers some great features that can help sellers optimize their pricing strategies.
By understanding and utilizing them properly, they can improve their profitability and market competitiveness.
In this article, we'll take a look at five key app features you can use to master pricing on Meesho. Each of them offers something unique to help you set your prices strategically.
Competitor analysis
Analyze competitor pricing
One of the most important features on Meesho is that you get to analyze competitor pricing.
Sellers can see how other vendors on the platform are pricing similar products.
This way, they can keep their prices competitive, attractive for potential buyers, and profitable at the same time.
Constantly checking competitor prices helps you keep track of the market and take informed pricing decisions.
Dynamic pricing
Utilize dynamic pricing tools
Along with the above-mentioned features, Meesho also provides dynamic pricing tools to allow sellers to tweak their prices according to demand changes and stock levels.
With these tools, sellers could automatically change the price as per the market conditions or the availability of stock.
This way, their products are always priced optimally, which maximizes sales opportunities without affecting their margins.
Discount management
Leverage discount strategies
The discount management feature on Meesho lets sellers create targeted promotions and discounts for specific products/categories.
By strategically offering discounts during peak shopping periods or for high-demand items, sellers can attract more customers and increase sales volume.
It's crucial for sellers to balance discount offerings with overall profitability goals.
Sales analytics
Monitor sales analytics
One of the most powerful features of Meesho is its sales analytics. It provides detailed insights into the performance of products over time.
Sellers can see what items are selling well at what price, and what patterns are there in the purchasing behavior of customers.
Using this information helps refine pricing strategies, making them more aligned with consumer preferences and maximizing revenue potential.
Listing optimization
Optimize product listings for visibility
Optimizing product listings is crucial for improving visibility on Meesho's platform.
Sellers should focus on crafting clear, concise descriptions with relevant keywords, while high-quality images should accompany each listing.
An optimized listing not only fetches more views but also helps achieve better conversion rates when used with competitive pricing strategies.