Hardware as a service? What is Logitech's 'forever mouse' concept
Logitech is considering a radical departure from traditional hardware ownership with its 'forever mouse' concept. As revealed by the company's CEO Hanneke Faber to The Verge, this model would involve purchasing a high-quality mouse upfront, followed by a subscription for ongoing software updates, new features, and potential cloud-based services. This approach aims to address concerns about outdated software and hardware limitations, offering users a continuously evolving peripheral experience.
Logitech seeks to reduce waste and environmental impact
The idea of 'forever mouse' emerged from the company's internal discussions focused on sustainability and product longevity. By extending the lifespan of hardware through software updates and potential trade-in programs, Logitech seeks to reduce waste and environmental impact. Logitech acknowledges the potential challenges and has emphasized that the "forever mouse" is still in the conceptual phase.
Subscription model raises ownership and cost concerns
Despite the potential benefits, there are concerns about whether customers will accept the idea of continually paying for something they used to own outright. The shift from up-front payment to a subscription model often means paying more in the long run. However, it could also provide ongoing support, including extended warranty and part replacement. The success of 'forever mouse' will hinge on balancing the benefits of continuous upgrades with affordability, user control, and environmental responsibility.
