LinkedIn working on premium business pages with AI features
LinkedIn, the professional networking platform, is testing a new service specifically designed for small to medium-sized businesses. The proposed LinkedIn Premium Business Page subscription could cost up to $99 per month. This service will offer AI-powered content creation and tools, aimed at increasing follower numbers and enhancing business profiles. This initiative is part of LinkedIn's ongoing strategy to diversify its business model, and increase its overall value.
LinkedIn's new venture under Microsoft's umbrella
Despite occasional criticism for self-promotion and data privacy issues, LinkedIn, a company under Microsoft, is seizing the opportunity to create a secure environment for professionals. This move comes amid the changing landscape of other social platforms and search engines. The details about the new Premium Business Page were first shared by LinkedIn six days ago, and later spotted by TechCrunch.
Aim is to enhance customer experience
Suzi Owens, Senior Director of Communications at LinkedIn, confirmed the new service. She stated, "We're always exploring new ways to enhance our customers' experience and assist them in achieving their business goals." "Currently, we're testing a new offering with small-to-medium business customers, called Premium Company Page, which is designed to help them attract customers, build credibility, and stand out to their audience." More details are expected soon.
Pricing details
While official pricing details for the premium business pages have not been released yet, it appears that eligible page administrators can access this information. A marketing consultant noted that charges start at $99.99 per month per page, dropping to $839.88 per page for an annual subscription. This new addition complements LinkedIn's expanding array of premium services, designed for organizations on its platform.
Premium user subscriptions on the rise
In March 2023, LinkedIn reported a 25% year-on-year increase in Premium user subscriptions, reaching $1.7 billion. The company's total revenue for that year was $15 billion, with its recruitment business contributing $7 billion. This growth reflects the various usage and pricing levels established for individual users and recruiters on the platform.
Features of LinkedIn's Premium Business Page subscription
The Premium Business Page subscription will include features, like the ability for administrators to review recent visitors and invite them to follow the page. Administrators can also design "call to action" buttons with contact and website details prominently displayed at the top of the page. Testimonials, a feature heavily promoted on individual profile pages, can also be showcased on these premium pages.
