Huawei launches its flagship Pura 70 smartphone series globally
Huawei has officially launched its Pura 70 series smartphones worldwide. The series includes the Pura 70, Pura 70 Pro, and Pura 70 Ultra models, marking a new beginning for the company's flagship range. These phones feature innovative camera systems and a refreshed design under a new brand name. However, the Pura 70 Pro+ model will be exclusively available in China.
Pura 70 series is powered by latest Kirin 9010 chipset
The Pura 70 series is powered by the latest Kirin 9010 chipset, manufactured using SMIC's advanced 7nm process. Huawei has not yet revealed specific details about the chipset's capabilities. However, it is expected to deliver superior CPU performance and advanced AI features, enhancing the overall user experience of these smartphones.
Unique camera features define Pura 70 Series
The standout feature of the Pura 70 series is its unique rear camera setup, housed within a distinctive triangular island. The standard model, Huawei Pura 70, boasts a 50MP primary camera with an adjustable aperture of f/1.4 - f/4.0, a 12MP periscope telephoto lens offering 5x optical zoom, and a 13MP ultra-wide camera. This innovative design sets the series apart in the competitive smartphone market.
Pura 70 Pro and Ultra models offer enhanced camera capabilities
The Pura 70 Pro model retains the same primary camera as the standard model but upgrades the telephoto lens to a 48MP sensor with 3.5x optical zoom and features an improved ultra-wide camera with a 12.5MP sensor. The top-tier model, Huawei Pura 70 Ultra, introduces a retractable lens on its 1-inch main sensor for optimal light capture without compromising the device's sleek profile. Its variable aperture ranges from f/1.6 to f/4.0 for superior low-light performance.
Huawei Pura 70 series: Pricing and availability
The Huawei Pura 70 is available in White or Black colors with prices starting at €999 for a model with 12GB RAM and 256GB storage. The Pura 70 Pro is priced at €1,199, offering similar color options and storage capacity. The premium model - the Pura 70 Ultra - is available in Green, Black, and Brown with faux leather back at €1,499. Pre-orders are now open in selected European countries, with regular sales set to commence on May 22.
