How Spotify will leverage AI to offer personalized experience
What's the story
Streaming giant Spotify has been one of the first major companies to jump on the artificial intelligence (AI) bandwagon. It did that with the AI DJ. The company's AI ambitions do not stop there, though. CEO Daniel Ek talked about how Spotify plans to leverage AI to improve the streaming platform. Let's see how the firm plans to incorporate AI.
Context
Why does this story matter?
Spotify is at the top of the music streaming world. The platform has over 550 million active users and 220 million premium subscribers. The streaming giant has always been known for delivering personalized content. The company took it up a notch with the AI DJ. The addition of more AI-powered features would help the firm improve contextualization and personalization even further.
Podcast
Spotify could use AI for summarizing podcasts
Listening to a podcast episode can be hard when people are in a hurry. Spotify may use AI to solve this problem. The company could leverage generative AI to summarize a podcast. This would also help the firm market new podcasts to customers. According to Ek, AI-generated podcast summaries would result in more engagement and growth.
Text-to-speech
Spotify's text-to-speech system can convey real human emotions
Text-to-speech systems are helpful but they are often robotic. They lack emotions. Spotify recently published a patent for an AI-powered text-to-speech synthesis system that can convert text into human-like speech. The system will be able to convey emotions like anger, happiness, or sadness. It will be capable of showing intentions too. It can do so by shouting, whispering, or using different accents.
Information
Human-like text-to-speech synthesis could help narrate audiobooks more naturally
The human-like text-to-speech synthesis system has a lot of potential. The company could use it to narrate audiobooks in a more natural way. It would attract more users to such content. Apple launched AI-powered book narrations for selected titles earlier this year.
Audio ads
The platform may use AI to generate audio ads
Another area where Spotify might use AI is advertising. Ek spoke about AI-generated audio ads. The usage of AI will reduce the cost for advertisers to "develop new ad formats," Ek said. He added that it would allow advertisers to do things they have never been able to do with audio and video ads.