AI can be used in music creation process: Grammy CEO
Harvey Mason Jr., the CEO of the Recording Academy, has recently clarified his stance on artificial intelligence (AI) in music. He confirmed to TechCrunch that while humans are the only ones eligible to submit entries for the organization's Grammy Awards, AI can be utilized in their creative process. This clarification followed his earlier announcement about the acceptance of AI-produced music for these prestigious awards.
Mason's vision for AI in music
Mason also acknowledged the fine line between human and AI involvement in music production, stating, "It's a bit of a fine line, but that's going to evolve." He expressed his hope for the Recording Academy to continue celebrating human creativity at its highest level. This statement reflects his vision for balancing technological advancements with artistic integrity within the music industry.
AI's role in the music industry
The rise of AI has sparked a range of reactions within the music industry, from fear and apprehension to excitement and optimism. Mason acknowledged these varied responses, noting that some artists are even sending cease-and-desist letters to remove unauthorized deepfakes of themselves. He also highlighted that AI is already being used in music for tasks like mastering and equalizing sounds.
Addressing industry concerns
Mason has initiated the Human Artistry Campaign to address concerns related to AI use in music. The campaign aims to ensure proper approvals for using an artist's work, separate credits for humans and AI, and fair compensation. He has also backed the ELVIS Act, passed in Tennessee, that provides artists with more control over unauthorized use of their voices. Furthermore, he has backed the No AI Fraud Act and No FAKES Act aimed at safeguarding creators' likenesses from AI fakes.
Mason's take on AI's future in music
Mason believes that humans will adapt to live with AI. He drew parallels with past challenges faced by artists when learning to use synthesizers or sample music. Despite the ongoing debate about AI's role in music, Mason remains optimistic about its potential, stating "We'll make great music with the new technology." He emphasized his commitment to ensuring fairness for human creators in this evolving landscape.
How artists have reacted to synthesized music
Musician Devante expressed his disapproval of AI in music to TechCrunch, stating, that "I wholeheartedly believe that AI in music shouldn't even exist." He also mentioned that AI should only be used for simple daily tasks. Devante voiced concerns about the ease with which someone can now imitate an artist's unique style using AI. Another musician, who wished to remain anonymous due to employment restrictions, encouraged his peers to adopt a more positive outlook toward this technological shift.
Use of AI in music surged in 2023
The use of AI in music has significantly increased since 2023, with a deepfake song featuring unauthorized AI vocals from Drake and The Weeknd going viral. Despite this, many consumers seem indifferent about whether or not AI is used in music production.
