Google to shut goo.gl URL shortener: Here are the details
Google has announced that it would turn down the support for URL Shortener "goo.gl" over the coming weeks and will completely replace the service with Firebase Dynamic Links (FDL) by March 2019. In a blog post, Google said, "While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination." Here are the details.
Transition from "goo.gl" to Dynamic Links
Since the launch of "goo.gl" in 2009, "many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more," said Michael Hermanto, Software Engineer, Firebase.
Google suggests use of FDLs or other URL shorteners
For users looking to create new short links, Google has recommended the Firebase Dynamic Links (FDLs) or other URL shorteners like "Bit.ly" and "Ow.ly". Starting April 13, 2018, anonymous and new users will not be able to creative new links via goo.gl console. However, existing goo.gl short links will work till March 2019 and users can manage their links and analytics during this period.
What are Firebase Dynamic Links (FDLs)?
Firebase Dynamic Links are smart URLs (Deep Links) that send "existing and potential users to any location within an iOS, Android or web app". For developers, FDLs can automatically detect a user's platform to open dynamic links, without the app installation process.
Goggle recommends FDL APIs
For developers, Google has recommended FDL APIs for creating short links. The company also noted that "starting May 30, 2018, only projects that have accessed URL Shortener APIs before" will be able to create short links. Also, developers already using URL Shortener APIs to manage goo.gl short links can continue to use them until March 30 next year.
