Indian startup Glance trials its lockscreen content feed in US
Glance, an Indian startup known for its innovative lockscreen platform for Android smartphones, has initiated a pilot program in the US. The Bengaluru-based company is collaborating with Motorola and Verizon for this venture. As per TechCrunch, a comprehensive launch in the US is planned later this year. Supported by Google and Jio Platforms, Glance has already established its presence in India, Southeast Asia, and Japan.
Glance provides personalized content on users' lockscreens
Glance's technology provides a personalized stream of news, local events, sports updates, media content, and interactive games directly on users' lockscreens without the need for additional apps. The platform has been recognized by industry leaders for its privacy-focused approach and unique service offering. Unlike other platforms, Glance does not collect personal data from users but utilizes usage patterns to guide its recommendation engine.
Glance is working with Qualcomm to create AI-powered lockscreen
Glance is reportedly working with Qualcomm to create an AI-powered lockscreen experience. This collaboration aims to significantly reduce data usage for its personalized feed and shift much of the processing to on-device. In the US, Glance has no plans to display ads on the lockscreen. The platform comes pre-installed on devices but can be easily removed by users if desired.
Glance's platform is active on 300 million smartphones
Currently, Glance's lockscreen platform is accessible on over 450 million smartphones worldwide and is active on about 300 million of them. The company aims to collaborate with more telecom operators as well as brands like CNN and NBA in the US. The recently launched Moto G Power smartphone in the US comes with Glance's platform pre-installed. Preparations for a comprehensive US launch have been underway for at least two years.
