EU launches probe into TikTok Lite over potential DSA violations
The European Union (EU) has initiated a new investigation into TikTok Lite, a simplified version of the popular social media app. The probe is centered around potential violations of the region's Digital Services Act (DSA). Specifically, the EU is scrutinizing TikTok Lite's unique system that allows users to get points by engaging with content. These points can be exchanged for rewards such as Amazon vouchers and TikTok's own digital currency.
EU Commission concerned about TikTok Lite's "task and reward" model
The EU Commission has expressed apprehension about the "task and reward" model employed by TikTok Lite. The concern stems from the potential harm this system could inflict on the mental health of younger users, as it may encourage addictive behavior. While no DSA violations have been confirmed yet, interim measures may be imposed, that could temporarily halt TikTok Lite operations in the EU during the investigation period.
Bytedance failed to provide risk assessment document for Tiktok Lite
ByteDance, the parent company of TikTok, has been given until April 24, to present counterarguments against possible interim measures. However, ByteDance failed to provide a risk assessment document for TikTok Lite when requested by the EU last week. This non-compliance with DSA requirements could result in severe penalties, including fines amounting to 1% of its total yearly revenue, and daily fines up to 5%.
EU Commissioner compares TikTok Lite to 'light cigarettes'
Thierry Breton, the Commissioner for the EU Internal Market, has voiced his concerns about TikTok Lite's potential harm. In a press release announcing the investigation, Breton stated, "We suspect TikTok Lite could be as toxic and addictive as light cigarettes." He further emphasized that the EU will not hesitate to take necessary actions to protect children from potential harm. ByteDance has yet to answer to these allegations or the possible suspension of TikTok Lite in the EU.
This investigation follows a broader probe launched in February
This investigation follows a broader probe launched in February, that examined issues like addictive algorithms, age verification processes, default privacy settings, and advertising transparency. As a result of the ongoing investigation, ByteDance was required to make several changes to continue TikTok's operation in the EU. These changes included giving users the choice to opt out of algorithm-driven content on the 'For You' page, introducing new options for reporting harmful content, and suspending personalized ads for EU users aged 13-17.
