eBay's AI feature recommends outfits based on your past purchases
What's the story
American e-commerce giant eBay has launched an innovative feature, "Shop the look," on its iOS mobile app. This artificial intelligence (AI)-driven tool is specifically designed for fashion enthusiasts. The feature offers a series of images and suggestions based on the user's previous shopping activities. eBay promises that the recommendations will be personalized to every individual user and will evolve as they continue their shopping journey.
User convenience
New feature enhances shopping experience
The "Shop the look" feature includes interactive hotspots that reveal similar items and outfit ideas when tapped. The suggested looks will include preowned and luxury items, catering to the user's unique style. The new feature was developed in collaboration with eBay's Responsible AI team and Responsible AI (RAI) Principles, using eBay.ai technology. The ultimate goal is to show users how additional fashion items could enhance their existing wardrobe.
Expansion
Activation and future plans
To activate "Shop the look," an eBay user must have browsed at least 10 fashion items within the last 180 days. The feature will be prominently displayed on the eBay homepage as well as the fashion landing page. eBay plans to gradually extend this feature to other categories and incorporate more personalization aspects throughout the upcoming year. This new addition could potentially stimulate more sales by showcasing its vast inventory in a unique way.
Market competition
It is available in the US and UK
While tech giants like Google and Amazon have used AI to improve their online shopping experiences, eBay's new feature primarily focuses on providing fashion inspiration. Initially, "Shop the look" will be exclusive to iOS in the US and UK, with plans to extend support for Android later this year. This move by eBay is seen as an attempt to compete with other major players in the e-commerce industry.