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    Home / News / Technology News / Drones carry D&G handbags in fashion show
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    Drones carry D&G handbags in fashion show

    Drones carry D&G handbags in fashion show

    By Bhavika Bhuwalka
    Feb 27, 2018
    03:24 pm

    What's the story

    Italian luxury fashion brand Dolce & Gabanna has made a bunch of flying drones carry handbags down the runway at the Milan Fashion Week.

    The 600-people-strong crowd was stunned when instead of models, quadcopters came out to showcase D&G's latest range of quilted leather handbags as part of its Fall Winter 2018/19 collection.

    Here is more on it.

    Twitter Post

    Drones took over the fashion world for a hot minute

    Here are @dolcegabbana’s Nice Boys pic.twitter.com/lrA7KLUPJP

    — Tyler McCall (@eiffeltyler) February 25, 2018
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    The drones made heart-shaped formations on the runway

    Around seven drones were orchestrated to fly down the runway, each carrying a leather, jewel-encrusted handbag dangling beneath it. The spectacle, named Devotion, featured the drones making heart-shaped formations and thoroughly impressing an unsuspecting audience.

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    Details

    Audience had to turn off internet for successful drone show

    Before the show started, the audience was requested multiple times to turn off Wi-Fi and personal hotspots on their phones, to avoid any chance of interference affecting the drone flights.

    Further, the show started 45 minutes late, most probably preparing for the drone spectacle.

    A couple of people also walked cautiously near the drones, complete with propeller guards, to manage any flyaways or malfunctions.

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    Models be forewarned, technology is coming for you

    Once the drones were done showcasing the handbags, the fashion show resumed with human models hitting the runway. They were back to flaunting clothes from D&G. However, the event did signify that technology can very well replace humans from all kinds of professions.

    Done!
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