Apple's budget-friendly Vision Pro headset to debut in 2025
What's the story
Apple is reportedly developing a more affordable version of its Vision Pro headset and a new iteration of smart glasses. The information was revealed by Bloomberg's Mark Gurman is his latest edition of Power On newsletter. The tech giant aims to launch the budget-friendly variant of the Apple Vision Pro headset as early as next year. Apple also working on a second-generation Vision Pro with an unconfirmed release date.
Pricing challenge
Vision Pro's high price impacted market performance
The existing Vision Pro mixed-reality headset, which was introduced last year and delivered to customers earlier this year, failed to make a significant impact due to its steep price of $3,499. The specifics of how Apple intends to lower costs for the more affordable Vision Pro model are still uncertain. Industry experts suggest that cost reductions could be achieved by using less powerful components or removing some high-end features.
Smart glasses
Apple's smart glasses project: Aiming for a lightweight AR experience
Apple is also reportedly working on smart glasses, similar to Meta's Ray-Ban glasses. These glasses would let users easily capture photos and videos on the go and include a built-in voice assistant. Industry insiders speculate that Apple may be targeting a form factor similar to regular eyewear. Despite mixed feedback on the Vision Pro, Apple remains committed to expanding its presence in the augmented and virtual reality space with these new developments.