Apple iPhone 16e joins 'Made in India' lineup
What's the story
Apple has officially launched the iPhone 16e, a revamped version of the entry-level iPhone SE (2022), in India and other markets.
The tech giant has confirmed that this device is being assembled in India from its inception, catering to both domestic and international markets.
This marks the complete localization of production for Apple's entire iPhone 16 series in India.
Tech specs
iPhone 16e: A look at the features
The iPhone 16e runs on Apple's A18 chip, the same processor that powers the standard iPhone 16 models. This way, it can deliver AI-driven capabilities at a more affordable price.
The device also features Apple's proprietary 5G modem, which is expected to improve battery efficiency and connectivity.
It comes in white and black color variants, with 128GB, 256GB, and 512GB storage options to choose from.
Market impact
iPhone 16e's market positioning and pricing strategy
The iPhone 16e would target older iPhones with unique features such as better cameras, faster performance, and AI features.
Analysts believe its price will be critical in the Indian market, where it could enable Apple to boost overall sales by appealing to those looking for an upgraded iPhone but not the latest flagship.
The device starts at ₹59,900 and will be available from February 28 via Apple's official stores, e-commerce platforms, and authorized retail partners across India.
Growth prospects
iPhone 16e's potential to boost Apple's market share
Faisal Kawoosa, founder and analyst at TechArc, sees the iPhone 16e as an entry point for Indian customers into the Apple ecosystem. He thinks it could encourage them to buy the latest generation of iPhones.
Research firm Canalys predicts the latest model will likely trigger upgrades from older Apple models and expand Apple's reach in emerging markets like Southeast Asia and Latin America, where affordability matters.
Device durability
iPhone 16e's features and durability
The iPhone 16e features a 6.1-inch Super Retina XDR OLED display with an edge-to-edge design and Face ID tech for password-free unlocking.
It sports a single 48MP Fusion camera with computational photography for improved image quality and a front-facing TrueDepth camera with autofocus for sharper selfies.
Apple claims the iPhone 16e is also IP68-rated for dust and water resistance.