Why Apple devices always show 9:41 timestamp
Apple recently unveiled its latest hardware innovations at the Glowtime event, including the new iPhone 16 series. Alongside these devices, Apple also launched the Apple Watch Series 10 and new AirPods (4th generation) models. Eagle-eyed Apple enthusiasts have noticed a curious detail in the company's promotional materials: electronic devices consistently display a timestamp of 9:41 am. This seemingly arbitrary detail has sparked speculation and amusement, leading to the question: why 9:41?
The significance of the '9:41' timestamp
The consistent display of 9:41 on devices in Apple's promotional images is not a random choice, but a tradition with historical significance. This practice can be traced back to the company's founder, Steve Jobs. According to Scott Forstall, a former Apple executive, the 9:41 timestamp originated during rehearsals for the unveiling of the first iPhone in 2007. Jobs reportedly aimed to showcase the device at precisely 9:42 am during the keynote presentation.
The tradition continues with the iPhone 16 series
While the actual reveal might have occurred slightly later, the 9:41 timestamp on the iPhone during rehearsals served as a target time. This ensured the product demo aligned perfectly with the planned presentation schedule. Following the success of the iPhone launch, the 9:41 timestamp found its way into marketing materials for subsequent Apple products. This practice was evident in the recent launch of the iPhone 16 series as well.