Apple is readying a plastic Watch SE model for kids
What's the story
Apple is reportedly working on a plastic version of its popular Watch SE, as per Bloomberg's Mark Gurman.
The tech giant aims to make this new model more appealing to younger users, potentially revitalizing the annual update of the Apple Watch series.
Apple is considering switching from aluminium to a more affordable and potentially kid-friendly plastic casing for the SE 3rd-generation. This move could be driven by several factors, including durability and price.
New product
Advantages of a plastic Apple Watch model
Plastic offers a cheaper alternative to aluminium, potentially lowering the price point of the Apple Watch SE 3.
This could make it more competitive with other fitness trackers and smartwatches targeting a broader audience.
And while some might perceive plastic as less premium, it can be quite durable and resistant to scratches and dings, making it suitable for active users like children.
Color expansion
Plastic Watch SE to feature a wider color range
The use of plastic in the watch's construction could allow Apple to introduce a broader range of colors.
This would be a significant shift from the company's traditional subdued color scheme for its watches, which usually includes variations of black, silver, pink, and starlight (a silver tinged with yellow).
The only bolder option currently available is Product Red.
Features
Plastic Apple Watch SE signals a strategic direction for Apple
Launching a plastic Apple Watch SE could be Apple's way of entering the market for kid-friendly wearables. These devices offer parents features like parental controls and location tracking, providing peace of mind and potential health benefits for children.
A plastic Apple Watch SE 3 could differentiate it from the premium aluminium and stainless steel casings used in the flagship Apple Watch Series. This would create a clearer distinction between the two product lines.