How to use Rufus, Amazon's AI shopping assistant
Amazon is shaking things up in the world of online shopping with Rufus, its innovative AI-powered shopping assistant. It is designed to revolutionize the user experience by making online shopping more personalized, convenient, and efficient. The AI assistant was launched in the US this September and is also available in several other markets, including India. The innovative tool can be used on both Amazon Shopping app and desktop platforms. However, in India, Rufus is currently accessible only through the app.
Rufus enhances customer understanding of products
Rufus is built to answer specific product questions using information from product listing details, customer reviews, and community Q&As. For example, customers can ask questions such as "Is this coffee maker easy to clean and maintain?" or "What's the material of the backpack?" The AI assistant even offers a quick overview of customer reviews when users tap on "What do customers say?"
Rufus provides tailored product recommendations
Rufus can also offer customized product recommendations based on specific features. For instance, when a customer requested a pool umbrella recommendation for Florida, Rufus gave details about Florida's weather and humidity, and recommended appropriate umbrella features. This way, customers can get high-quality, informative answers that help them make informed product choices. Users can interact with the AI chatbot by tapping on the Rufus icon in their Amazon app's menu bar.
Rufus aids in product comparison and tracking orders
Rufus also helps customers compare product features. Questions such as "What's the difference between gas and wood fired pizza ovens?" or "Compare OLED and QLED TVs" can be answered by the AI assistant. Plus, Rufus also gives updates on the latest products and trends, along with easy access to package tracking for current and past orders. This makes it even more useful as a shopping assistant.
Rufus: A tribute to Amazon's first canine companion
The AI assistant is named after a Welsh corgi, Rufus, who was the first dog to accompany Amazon employees way back in 1996. Since its introduction, customers have asked Rufus tens of millions of questions on a wide range of shopping topics. According to the e-commerce gaint, the feedback from users has been largely positive, which means the tool is really helping them in their shopping journey.
