Airtel Xstream subscription will now come bundled with Apple TV+
What's the story
Apple has inked a strategic partnership with Bharti Airtel, aimed at providing exclusive content from its OTT video and music streaming services, the Apple TV+ and Apple Music, to Indian customers. This collaboration will enable Airtel Xstream users, to access Apple TV+ content through premium Airtel Wi-Fi and postpaid plans. The deal is set to enhance the value of Airtel's existing services, by incorporating world-class content from one of the world's leading tech companies.
Mutual vision
Partnership to enhance customer experience
Amit Tripathi, CMO and EVP of customer experience for Bharti Airtel, highlighted the shared vision between Apple and Airtel. He stated that both companies are committed to enhancing the customer experience and meeting the entertainment needs of Indian users.
Content accessibility
Here's what Apple said about the deal
Oliver Schusser, VP of Apple Music, Apple TV+, Sports, and Beats, expressed jubilation about the partnership. He said that Airtel customers in India will soon have access to all the incredible content on Apple TV+ and Apple Music. This move is expected to cater to the fast growing demand for high-quality video content among Indian consumers.
Enhanced music experience
Airtel to offer special deals on Apple Music
Besides video content, Airtel plans to offer special deals on Apple Music via its Wynk Premium service. Known for its extensive library of Indian and international music, curated playlists, artist interviews, and unique facilities like Apple Music Sing and Spatial Audio, this move is set to provide an enriched music experience for Airtel's Wynk Music users.
Plan inclusion
Apple TV+ to be included in Airtel's premium plans
The partnership also includes the integration of Apple TV+ with Airtel's premium Wi-Fi and postpaid plans. This means that customers using Airtel Xstream fiber will have access to a variety of high-quality content without needing a separate subscription. Since its launch, Apple TV+ has gained popularity for its original programs that have won awards and praise, further enhancing the value proposition for Airtel customers.