BJP to apply 'T20' formula for 2019 Lok Sabha polls
The Bharatiya Janata Party will apply the "T20 formula" to ensure victory in the 2019 general elections, a senior party leader said. The T20 here, however, differs from the one popular in cricketing parlance as the party has set a target for every worker to visit at least 20 houses in their area and publicize the Narendra Modi-led government's achievements while having "tea".
'Har Booth Das Youth' - BJP's new initiative
As BJP targets to secure another term, it has asked its workers to promote the government's achievements to each and every house through "Har Booth Das Youth" (each booth ten youth), NaMo app contact initiative, and booth 'toli', apart from the T20 formula. BJP asked its MPs, MLAs, local and booth-level workers to spread awareness among people in their areas about the government's schemes.
Party workers must visit at least 20 houses
"The party workers have been asked to visit every village in their area and have tea at at least 20 houses there," a senior BJP leader said. He said the initiative is for establishing direct dialogue with the public. Notably, the party had campaigned aggressively before the last general elections and used information and technology to connect with voters.
BJP's tech-driven campaign prior to 2014 polls
A major highlight of the technology-driven campaign in 2014 was 3D rally in which Modi delivered speeches through 3D projections of himself. Using the technology, Modi addressed people at several locations simultaneously. BJP in the run-up to the 2014 Lok Sabha elections had started the "chai pe charcha" campaign, using which Modi connected with the common man over the brew and discussed several issues.
BJP workers asked to add more people to NaMo app
BJP now aims to take the campaign to a wider level for the upcoming elections. It formulated a detailed strategy for booth-level under which the party workers have been asked to add more people to the NaMo app. According to party sources, a new version of the app, which will have a section regarding the assignments for workers, is on the cards next week.
BJP's target to add 100 people/booth to NaMo app
The NaMo app's new section will contain things such as assignments for workers, how to include more people, information in texts, video clips, and graphics. BJP has set a target of adding 100 people to NaMo app at every polling booth.
Teams to publicize direct benefits from Modi govt schemes
"A toli (team) of chief workers at every booth is being formed which will publicize the direct benefits from the schemes of the Modi government or the state governments (where BJP is ruling)," BJP sources said. The BJP leader said efforts are on to add 20 new members at every booth. He said they are trying to include people from all class and communities.
Workers asked to speed up implementation of 'Ghar Ghar Dastak'
After brainstorming at BJP's national executive meeting, workers have been asked to speed up the implementation of "Ghar Ghar Dastak" campaign. A team of at least two dozen workers is being formed at every booth as part of the party's door-to-door outreach program. BJP will counter the narrative of the opposition parties over various issues using the campaign which would run in several phases.
