NATO dating trend takes over Gen Z in 2023
GenZ is entering the dating scene and is more focused on enjoying the process than worrying about the end result. A new trend is proof! Known as NATO (not attached to an outcome), this approach is all about making unforgettable connections and experiences without obsessing over a specific goal. In fact, Tinder's latest Year in Swipe report highlights a change in young people's tastes, showing that they are looking for companions who aren't necessarily interested in long-term partnerships.
The concept of NATO dating
NATO dating means not burdening yourself or others with expectations for relationships or casual flings. This trend goes hand-in-hand with the rise of situationships, where people focus on getting to know each other, living in the moment, and keeping things open-ended. It offers a sense of freedom and exploration. This willingness to experiment is indicative of the younger generation's changing perspective on dating and relationships.
Gen Z's priorities and values in dating
Tinder's report shows that young singles value self-improvement and seek qualities like intentionality, transparency, self-love, and personal fulfillment. Per the report, more than 25% of users between the ages of 18 and 25 are open to considering relationships, although a significant portion of them are still figuring out their dating goals. The report states how many Gen Zs today are in the phase of exploration when it comes to dating.
Dating 'for the plot'
Another dating trend that has evolved in the year was dating "for the plot." Here, people become engrossed in the journey, embracing their "main character energy" and perceiving themselves as the heroes of their tales. This means that every experience, no matter how good or bad, is seen as a story point that adds to their larger story. The trend indicates a growing tendency to emphasize the relationship journey over the final goal.
Traditional relationships and the future of dating
Although these new-age dating trends are gaining traction, long-term relationships are still among the most popular relationship types on dating apps. NATO dating doesn't indicate an end to traditional relationships; it simply provides individuals who are dating with a term to describe freeing themselves from societal pressures and timelines. For Gen Z, Tinder becomes a realm of possibilities, where committed relationships can take various shapes, from monogamy to open relationships or situationships.
