Rising trend of comfortable yet stylish work-from-home outfits
The traditional office dress code has undergone a significant transformation in recent years, with the rise of remote and hybrid work, especially after COVID-19. As many professionals are working from home, the idea of wearing comfortable yet stylish work-from-home outfits is now popular and well-accepted. NewsBytes touched base with Yuv Bharat Ram, founder of environmentally-conscious luxury garment store, Primal Gray to understand the trend.
Shift owing to comfort and functionality
According to Bharat Ram, the shift towards athleisure work attire and comfortable work-from-home outfits is driven by a desire for comfort and functionality. "As people spend more time working remotely, they prioritize clothing that allows them to move freely and comfortably throughout the day," he said. The COVID-19 pandemic accelerated the adoption of remote work, forcing many individuals to adjust their wardrobes accordingly.
Focus on versatility
Athleisure and comfortable workwear prioritize versatility. According to Bharat Ram, "As the lines between work and leisure blur, people seek clothing that can seamlessly transition from work meetings to relaxation." He emphasized that clothing items like chinos, hoodies, utility pants, stretchy tops, and breathable materials are crafted to excel in both professional settings and leisure activities, promoting adaptability.
Zoom-ready style
Apart from the athleisure wear, outfits best suited for work-from-home setups also include business-style casual outfits for online meetings. Today, most individuals dress professionally for video calls while opting for relaxed bottoms, such as yoga pants or shorts. Bold and colorful tops, blouses, and shirts have become go-to choices for video conferences. These statement pieces add personality and vibrancy to remote work attire.
Business opportunities in fashion industry
Bharat Ram finds an opportunity in this workwear transition. "Athleisure workwear allows brands to create clothing that seamlessly transitions between work and athleisure," he says. "It is an evolving landscape in the fashion industry, the way we approach and embrace this trend as brands will shape my role as a designer in the changing market," the founder adds.
