Easy-to-get-married style: Why it is controversial
A new fashion trend known as "easy-to-get-married" or hao jia feng in local lingo has been gaining popularity across social media channels in mainland China. However, the trend is now under the scanner, with social media users arguing that it might inadvertently promote societal conformity and that it fails to reflect one's worth, unique perspectives and personal values.
What is the trend about?
The "easy-to-get-married" look is distinguished by mid-length dresses, comfortable knits, and coats in delicate colors such as white and pink. Additionally, these clothes would also have adorable bows and ruffles. As the trend found its niche in the space of Chinese fashion, many social media influencers and bloggers have started to help Chinese women embrace this style with necessary fashion tips.
Questioning societal standards
The trend's main intent is this style's connection with Chinese men's aspirations for beauty. While conveying an image of modesty, innocence, purity, and genteel traits traditionally associated with marriage eligibility, the fashion style seeks to highlight women's natural curves. It did not settle well with the masses in China and soon drew attention prompting discussion concerning societal norms.
The trend is against the standards of gender equality
Many attest to the usefulness of this style, with supporters highlighting its potential to arouse men's protective instincts and foster the idea that women who dress this way deserve to be cherished and sought after for long-term partnerships. However, others claim that it is against the standards of gender equality. They question the reasons for giving up personal preferences for others' happiness.
A counter-trend has begun
A counter-trend to the "easy-to-get-married" style has emerged—the "difficult-to-get-married style." This look is characterized by, "Be a difficult-to-get-married girl, read, exercise, travel, love work, and love spending money." It promotes self-satisfaction and exhorts women to stay loyal to themselves without being constrained by conventional norms. Difficult-to-get-married style includes loose-fitted clothes that don't necessarily accentuate one's curves, bold lip shades, and big statement jewelry.
