NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Narendra Modi
    Amit Shah
    Box Office Collection
    Bharatiya Janata Party (BJP)
    OTT releases
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout

    India
    Business
    World
    Politics
    Sports
    Technology
    Entertainment
    Auto
    Lifestyle
    Inspirational
    Career
    Bengaluru
    Delhi
    Mumbai

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
    Home / News / Lifestyle News / 'Strands' joins the New York Times' successful game portfolio
    Summarize
    Next Article
    'Strands' joins the New York Times' successful game portfolio

    'Strands' joins the New York Times' successful game portfolio

    By Simran Jeet
    Jun 27, 2024
    05:55 pm

    What's the story

    The New York Times is set to officially add "Strands," a word search game, to its portfolio of games this Friday.

    Following the success of "Connections" and "Wordle," Strands underwent a four-month testing phase, attracting millions of players despite being practically hidden.

    Jonathan Knight, head of Games at the Times, noted that Strands gained popularity faster than anticipated, stating "Strands got very big, very quickly."

    The addition is expected to boost the paper's subscription business and offset declining advertising revenue.

    Game dynamics

    Strands' popularity and gameplay mechanics explored

    Strands was developed at a "Game Jam," designed to fill a need for a word search-type game in the Times' app lineup.

    Knight explained that Strands "bubbled up as a version of a word search that was true to the New York Times' games."

    The game is organized by a six-by-eight grid of letters with category hints, and players must find words relating to the theme and discover the "spanagram," which describes what all the words have in common.

    Business impact

    Strands' accessibility and impact on 'Times'' subscription business

    Strands will be added to the Times' Games app, which currently hosts 10 games including Crossword, Spelling Bee, and Sudoku.

    The app allows people to play some puzzles like Wordle and Strands for free, while full access costs $6 per month.

    Knight believes that the success of new games is building on each other's success as their audience has grown significantly over the past few years.

    Future prospects

    'Times'' Games App's global success and future plans

    The Times' Games app has been downloaded 21 million times globally since 2019, with downloads soaring 113% last year.

    Revenue from digital subscriptions crossed $1 billion (₹83,45,32,00,000) for the first time in 2023.

    Despite the success, Knight admits that his team is under pressure to find the next hit game, stating "The bar is high now."

    The success of Times' games has also prompted other companies such as LinkedIn and Hearst to start creating their own games.

    Game comparison

    Strands' solve rate and comparison with other games

    The solve rate for Strands is fairly high at 81%, due to hints that players receive if they guess three words with at least four letters that aren't part of the theme.

    Knight believes this aspect of the game challenges some people not to use hints.

    He also noted that compared to Connections, which is deliberately trickier, Strands should be solvable for most people on most days.

    Subscriber growth

    The role of games in 'Times' subscriber acquisition

    The Times currently has 10.6 million digital-only subscribers and its games have been played more than 8 billion times last year according to its annual report.

    Brian Morrissey, author of Rebooting a media newsletter, previously told CNN that games have proven a powerful way to acquire new customers who might be open to bundle with news but who otherwise wouldn't subscribe just for news.

    Puzzle crafting

    Strands' development and daily puzzle creation process

    Strands was developed to meet the demand for a word search-type game in the Times' app lineup.

    Tracy Bennett, the same editor of Wordle, along with her team of editors and testers, craft the daily puzzles for Strands.

    Research conducted by the Times found that Wordle players also enjoy word search games, making Strands a natural addition to its lineup.

    Facebook
    Whatsapp
    Twitter
    Linkedin
    Related News
    Latest
    Lifestyle

    Latest

    KL Rahul slams his 5th century in IPL: Key stats KL Rahul
    F1 2025, Max Verstappen wins Emilia Romagna GP: Key stats Lewis Hamilton
    IPL 2025: RR's Jurel, Jaiswal slam valiant fifties against PBKS Indian Premier League (IPL)
    Bayern Munich: Decoding their Bundesliga 2024/25 season in stats Bayern Munich

    Lifestyle

    Insights an image consultant wants you to know Fashion
    Birthday blues: Understanding the concept and ways to cope Mental Health
    This Miami luxury resort offers sleep wellness with smart technology Health & Wellness
    Women's Day: Understanding the importance of regular gynecological check-ups Health & Wellness
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2025