Innovative ways to boost your income in the digital world
What's the story
Are you a freelancer wanting to turn your passion into profits or lucrative online ventures?
Well, facts say that the freelance market in India is experiencing explosive growth in this digital age, with a staggering number of over 15 million freelancers!
Delphin Varghese, the co-founder and chief business officer of AdCounty Media, shares how you can leverage digital media to create and boost earnings.
Tips
Be a part of affiliate marketing
Varghese explains affiliate marketing as "promoting products or services and earning commissions for each successful sale or commission."
It requires "a strong online presence on social media channels like YouTube, Instagram, or even websites."
For this to work in your favor, identify your niche that aligns with your market demand and choose relevant products. Be authentic and build a long-term relationship with your followers.
Tip 2
Opt for social media management
"As of April 2023, there are 4.80 billion active social media users, representing 59.9% of the global population," cites Varghese.
You can build a portfolio with client testimonials from your previous work and market yourself well on various social media platforms.
At the same time, Varghese urges investing in workshops and certifications to keep upgrading your knowledge with the latest trends and tools.
Tip 3
Embrace the gig economy
Gig work is defined as freelance work on an informal or on-demand basis. Varghese recommends leveraging social media to attract potential clients by creating an outstanding portfolio and professional websites to be profitable.
He also suggests that one should engage in industry-specific forums and implement effective marketing strategies to avoid burnout or lack of work.
Staying consistent is the key.
Tip 4
Craft and monetize digital media courses
Varghese believes that designing multimedia-rich digital courses and incorporating assessments and feedback can help you create an income source.
"In 2022, the worldwide e-learning market was valued at approximately $332.6 billion amidst the backdrop of the global pandemic," he states.
To make the most of this, "stay updated with industry trends to ensure your course remains relevant and valuable," concludes Varghese.