How to mobilize the next generation in India to vote
In the world's largest democracy, the youth of India holds immense power. As per the 2022 revision of the World Population Prospects, the country boasts a demographic landscape where over 50% of its populace is under the age of 25, with more than 65% falling below the age of 35. Here's how India can mobilize the next generation to vote in the ongoing elections.
Why is the youth an important catalyst to change?
The significance of youth voices and votes extends beyond electoral politics. As agents of change, young Indians possess the potential to drive social, economic, and political transformations. Their engagement ensures that policies address the needs and aspirations of future generations, safeguarding the long-term interests of the nation. Their involvement in decision-making processes is imperative for the inclusive and sustainable development of the nation.
Lower participation of youth in voting has been an issue
The true litmus test of youth engagement lies in their participation in the electoral process. Despite comprising a significant portion of the electorate, young voters have historically exhibited lower turnout rates compared to older demographics. Reasons range from disillusionment with politics to logistical barriers such as voter registration challenges. Recognizing this gap, various initiatives have been undertaken to enhance youth voter turnout.
What's the ECI doing: 'My Vote My Voice' campaign
The "My Vote My Voice" campaign, launched by the Election Commission of India (ECI), aims to educate and motivate young voters through awareness drives. Political parties are increasingly recognizing the importance of youth outreach in their electoral strategies. From youth-centric manifestos to candidate debates targeting young voters, efforts are being made to bridge the generational divide and address issues relevant to the youth demographic.
Social media to the rescue
The digital era has empowered young Indians to express their opinions and mobilize support like never before. From climate change movements led by Swedish activist Greta Thunberg to "#MeTooIndia," solidarity campaign, social media activism has become instrumental in amplifying youth's voices across the country. Thus, India can use the power of social media to urge the next generation to show up and vote.
Collaborating with trending, influential public figures
To encourage youth to vote, efficient strategies include organizing events tailored to young audiences and hosting educational workshops emphasizing civic participation. Moreover, utilizing peer-to-peer outreach methods and collaborating with influential figures and youth-centric organizations are effective ways to motivate youth. Additional ways to encourage them include providing user-friendly voter registration and highlighting the importance of their voices in influencing policies.
Host youth forums
Encourage dialogue among youth to discuss the significance of voting and the issues that matter to them. Since the next generation likes things less tedious, help them understand the voting procedures by providing clear instructions on registration, deadlines, polling locations, and identification requirements. Emphasizing the significance of their voices in shaping policies relevant to their future is essential.
