Most Searched Playground: Celebrating 25 years of Google with Doodle
What's the story
Google Doodles are known for their quirky and creative angles! Celebrating its 25th anniversary, Google presented an immersive "Most Searched Playground" doodle, unveiling 25 trending people, places, and moments from the last quarter-century. This interactive game, reminiscent of the classic "Where's Waldo," provided users with an engaging journey through the cultural phenomena that have dominated online searches over the years.
Playground
Dive into the playground
Google's interactive game that came out on Tuesday, "Most Searched Playground" introduced a dynamic playground featuring clues and doodles representing the most searched topics. From Cristiano Ronaldo dominating the athletic realm to Virat Kohli's supremacy in cricket and Taylor Swift leading the singer-songwriter category, the game offered a nostalgic odyssey through 25 years of trends and cultural milestones.
Clues
Clues and discoveries
Within the colossal playground, players can see hints on the left, depicting Barbie as the most sought-after toy, BTS as the ultimate boy band, and Albert Einstein as the preeminent scientist. The challenge lay in spotting these tiny doodles in the expansive landscape, with Spiderman reigning as the most searched superhero and Pikachu standing out among Pokémon.
Search campaign
The Search campaign
As part of its annual Year in a Search campaign, Google illuminated its most-searched trends of 2023. The "easter-egg" experience spanned across the search homepage, in-product Search, and social media. A series of short-form tribute videos celebrated icons and fandoms, with interactive fan polls on platforms such as Instagram and X, creating a multi-dimensional celebration of the year's most significant search trends.
Cheers
Cheers to 25 years
To commemorate its 25-year journey, Google shared timeless insights into the most-searched trends of all time. The campaign acknowledged the profound impact of iconic people, events, movements, landmarks, and moments that have shaped history. Through this celebration, Google emphasizes the collective wisdom gathered over two decades and the anticipation of changes in the next 25 years.
Montage
25 years in search montage
Google has released a captivating montage, "25 Years in Search: The Most Searched," exploring iconic moments from Neil Armstrong's historic moon landing to contemporary influencers like Tina Turner, Bono, and Malala Yousafzai. The video encapsulates the evolution of global interests, serving people a visual narrative of the dynamic nature and sound of searches over the past quarter-century.
Global Anthem Film
Global Anthem Film
Google's Brand Studio crafted the global anthem film for the campaign, recognizing the most-searched person, topic, landmark, or moment in various categories since 2004. The film reflects on the lessons learned from the past, envisioning the future based on the vast data of breakthroughs, movements, and ideas gathered through the lens of Google Trends. It's truly a reflection on the intricacies of human curiosity.